Dilip Sonigara Jewellers started in 1969 as Dilipkumar and company selling utensils and performing moneylending activities. In 1985 Dilip Sonigara along with his younger brothers, Jitendra, Pravin and Arvind, started a jewellery store. From its very modest beginning DSJ has now grown to 7 stores and spawned an equally successful real estate arm. Since it's inception the goal of the organisation has been customer satisfaction and transparency.